WholeChips
WholeChips has become a popular brand in Indonesia and was looking to test consumer response in the United States. I led the US segment of WholeChips in the redesign and rebrand to cut through a saturated market and support a digital-first strategy, with the goal of increasing customer conversions.
As Chief Creative Officer of WholeChips, a plant-based chip brand, I led the brand’s global marketing strategy, including the recent rebrand and website launch.